With the bold, youthful elegance and adventurous charm of its innovative designs and stunning fashion pieces, cutting-edge Kiwi label RUBY is a natural fit with Re:START Mall. A celebration of minimalist chic, their purposely pared-back, stylish boutique is all about letting their couture do the talking. Maintaining its urban edge, by way of its streetwear lineage, RUBY has grown under designer Deanna Didovich’s creative gaze into one of New Zealand’s most desirable and sought-after labels. Deanna’s collections embrace unexpected colour and prints with contrasting elements of femininity and tomboyish charm, keeping focus on wearable day-wear and elegant evening wear with an edge. Inside their veritable fashionista haven, you’ll find racks of their perfectly hung, glorious garments reflecting the season’s latest prints and palettes, with RUBY’s growing brand of exquisite footwear, jewellery, bags and must-have accessories sprinkled amongst them.